Everyone films it. Almost nobody sends it.
The reveal is the shortest headline moment of any party. A cannon goes off, or a cake is cut, or a balloon is popped, and it is done inside ten seconds. The two people it is about are standing in the middle of it, which means neither of them is holding a camera when it happens.
Everyone else is. That is not the problem. The problem is what happens next: the clips get cropped for a Story, buried under four hundred later photos, promised in a group chat and never sent. A week on you have your own memory of it, one video from your sister, and a persistent feeling that better footage exists somewhere.
A QR code closes that window while it is still open. Ask once, in the minute after the countdown, and people upload the clip they are literally still holding. And because everyone with the code sees the gallery, they can watch each other’s versions there and then — which is usually when someone realizes that the best footage of the whole afternoon is the one filmed by a nine-year-old from behind the cake table.
Worth being deliberate about one thing: video uploads are on the paid plan only. For an event that consists almost entirely of one filmed moment, that is the decision to make before the day, not after it.