What free covers at a birthday, and where it stops
A birthday party has a particular shape: a burst of photos around the cake, a long tail of people photographing each other at tables, and one or two moments nobody plans for. Almost all of it is taken on guests’ phones, and by default almost none of it reaches the person whose birthday it was. Fixing that should not require a subscription.
So the free plan is built to actually finish the job. Guests scan a QR code on the drinks table and upload from the phone. Everyone with the code sees the same gallery, so people look through what others have added while the party is still going. Afterwards you open your private host page and download everything at once, at full resolution. None of that costs anything.
Where it stops is video and time. Free events collect photos only, and they are kept for 14 days — after which the event and its photos are deleted, permanently. For a Saturday party where you download on Monday, that is fine. For a sixtieth with three speeches you will want to hear again in a year, it is not, and that is what the $19.99 (£15.99 in the UK) upgrade is for: unlimited photos and videos per guest, 12 months of storage, and no clock to remember.