Eventphoto.io
Guide · For wedding venues

Wedding venue add-ons and upsells couples actually use

Beyond the room and the menu, the extras couples add are where a wedding venue earns more from each booking: more time, more food, a better-looking room, a ceremony without the drive. This is a working list of those add-ons, with how venues usually charge for each one and what tends to go wrong, then a closer look at one of them, a guest photo gallery, because it is the one we make.

By the Eventphoto.io team. The list is general venue practice, not survey data, so you will find no prices in it: what an extra hour or a late-night menu sells for varies too much by region and season for any number here to be right for you. About us.

The short answer

The add-ons couples pay a wedding venue extra for come in four kinds: more time (an extra hour, early access, the night before and the morning after), food and drink (late-night food, bar upgrades), a better-looking room (lighting, lounge furniture, décor, signage) and convenience (a ceremony on site, getting-ready rooms, overnight rooms, coordination). The best margins tend to come from the ones that reuse what you already own and need no extra staff on the night. A QR guest photo gallery is one of those: one printed code per wedding, guests add their photos from the phone’s browser with nothing to install, and it costs you $14.99 down to $10.99 per wedding in credit packs.

What it costs

  • Free: 20 photos per guest, kept 14 days from when you create the event
  • Paid: $19.99 (£15.99 in the UK) per event for unlimited photos and videos per guest, kept up to 12 months
  • One-time payment. No subscription and no fee per guest.

The list: wedding venue add-ons, how they are usually charged, and what to watch

A note on words first. Amenities are what every booking gets: the tables and chairs, parking, perhaps a getting-ready room and a coordinator. Add-ons are what a couple chooses to pay for. The same item can sit on either list, and moving it is one of the simplest pricing decisions you have: an add-on that nearly every couple buys may work better built into a package, and an amenity few couples use may be worth taking out of the base price.

More time

An extra hour at the end

The party runs past the finish time in the contract, usually with the bar still open.

How it is usually charged
Per hour, set out in the contract. Many venues price the room hour and the bar hour separately.
What to watch
Your licensed hours and any noise curfew are the real limit. The cost is the whole floor team’s overtime, not only the bartender’s, so price the hour on that. Decide in writing whether it can be bought on the night and, if it can, who agrees to it and how it is paid: a yes given at the end of a good evening, with nobody signing for it, is often an hour given away.

Early access and setup time

The morning of the wedding, or the day before, for décor, florists and the couple’s own setup.

How it is usually charged
A flat fee per block of time, or included when the room would stand empty anyway.
What to watch
It only costs you nothing if the room really is free: a day-before setup can block a booking. Someone from your team still has to let vendors in and lock up afterwards.

The night before and the morning after

A rehearsal dinner or welcome drinks the evening before, and a brunch for family and overnight guests the day after.

How it is usually charged
Each is a booking of its own, with a menu at a per-head price, sometimes with a lower room fee because the couple has already booked the wedding.
What to watch
Two late nights and an early kitchen in a row for the same team, and a room that has to be turned around between events. These sell best where guests are already staying on site or close by.

Food and drink

Late-night food

A second, smaller service later in the evening: pizza, sliders, a cheese table or a food truck.

How it is usually charged
Per head or per batch from your own kitchen; an access fee when the couple brings in a truck.
What to watch
Late kitchen hours are the expensive hours. For an outside truck, ask for its insurance and food-safety paperwork, and agree where it parks, where it plugs in and who clears up.

Bar upgrades and a toast

Premium spirits, a signature cocktail, a welcome drink on arrival, or a glass of sparkling wine for the speeches.

How it is usually charged
Per head per package, or on consumption.
What to watch
Per-head pricing on every guest of drinking age saves you guessing who drinks. Your liquor license and responsible-service rules apply however much has been prepaid.

The room

Lighting

Uplighting in the couple’s colors, string or festoon lights, candles, pin spots on the centerpieces, or a monogram projected on a wall or the dance floor.

How it is usually charged
A flat fee per lighting package, or part of the top package.
What to watch
Lighting you own is mostly margin once it has paid for itself, but it needs storage, someone to set it up and take it down, and enough power where it goes. Check your insurer’s rules and the local fire code before you offer open flames.

Lounge and furniture upgrades

A lounge corner with sofas, upgraded chairs, cocktail tables, a sweetheart table.

How it is usually charged
Per piece or as a lounge package. Pieces you rent in are often passed on at cost plus a handling fee, or the couple books the rental company directly.
What to watch
Storage, wear and breakage, and the crew time to move it all. If you bring in rentals, the rental company’s delivery and pickup windows have to fit your day, not the other way around.

Ceremony and table décor

An arch or backdrop, aisle décor, draping, and centerpieces from your own stock.

How it is usually charged
A flat package or a price per item.
What to watch
Say who sets it up, who takes it down and by when, especially when the couple’s florist is dressing it. Ask suppliers for proof that drapes are flame-retardant before they go up near lights or candles.

Signage and table stationery

A welcome sign, a seating-chart display, table numbers and menus, with the easels and frames to hold them.

How it is usually charged
A small flat fee, or included, with the couple supplying the wording.
What to watch
Spelling and lead time. Set a deadline for names and wording, get the proof approved in writing, and keep the frames plain enough to suit every wedding.

Spaces and convenience

A ceremony on site

The ceremony in your garden, chapel or a second room, so nobody travels between ceremony and reception.

How it is usually charged
A ceremony fee on top of the reception, often covering the chairs, a rehearsal slot and the room change.
What to watch
Where the law only allows a legal ceremony in approved or licensed places, check what your site and each room are approved for. Turning the ceremony room into the dinner room needs a crew and somewhere for guests to go meanwhile; an outdoor ceremony needs a rain plan you can set up in the time you have.

Getting-ready rooms

A suite or room for each half of the couple to dress in, with mirrors, good light and somewhere for the wedding party to sit.

How it is usually charged
Included in the higher packages, or a flat fee that comes with early access.
What to watch
Enough sockets for hair and makeup tools, daylight (the couple’s photographer will ask about it), a lock for valuables, and cleaning before the room is used for anything else.

Overnight rooms

Rooms for the couple and their guests on the wedding night, or exclusive use of the whole property.

How it is usually charged
Per room per night, or one exclusive-use rate.
What to watch
For a block of guest rooms, agree a date when unclaimed rooms go back on sale. The couple’s own room is an easy one to include rather than sell: it costs you one room and reads as generous.

Coordination hours

Your venue coordinator running the timeline on the day, plus planning meetings and a rehearsal.

How it is usually charged
Often a base level in every booking, with extra meetings, a rehearsal or a longer day as add-ons.
What to watch
Write down where your coordinator’s job stops and a wedding planner’s starts. Scope creep usually begins here, one small favor at a time.

For the guests

A guest photo gallery

A QR code on the tables. Guests upload the photos and videos on their phones to one private gallery that the couple downloads afterwards.

How it is usually charged
A flat add-on per wedding, or part of a package. Your own cost is one event credit per wedding.
What to watch
One code per wedding, created a few weeks before the date, because storage counts from creation. Typed guest-book messages are not in the download. The details are in the next section.
How it works for a venue →

Lawn games, a fire pit, a send-off

Giant games on the lawn, a fire pit with s’mores, or a sparkler or confetti exit at the end of the night.

How it is usually charged
A small flat fee, or included as a reason to book.
What to watch
Fire pits and sparklers need your insurer’s agreement and a named person in charge. Decide which confetti you allow, and where, before the couple orders any.

Sort your list by what it costs you on the night

The obvious way to rank add-ons is by what they bring in. The more useful way is by what each one asks of you once the doors open, because that is where the margin goes. Four piles cover almost everything above.

Runs itself on the night

Lighting and furniture you own, signage frames, getting-ready rooms, a guest photo gallery.

Set up before the doors open and left alone. The cost is buying, storing and setting out, so these earn the most once they have paid for themselves.

Needs your team on the floor

An extra hour, late-night food, bar upgrades, the rehearsal dinner and the brunch.

Often the biggest add-ons by price, and the ones that cost you staff hours. Price them on those hours first.

Needs another vendor

Food trucks, rented furniture, florists’ installations.

Your margin is a handling or access fee; your risk is their timing and their paperwork.

Needs a permission first

A legal ceremony on site (where venues need approval to host one), longer liquor-license hours, fire pits and sparklers.

Check with your licensing authority or insurer before the add-on goes on your price list, not after a couple has booked it.

If you are looking for ways to make more money from the venue without taking more weddings, the add-ons that turn one day into a weekend are worth a look first: welcome drinks, rooms and a brunch sell to a guest list you already have. Quieter days and seasons usually do better as a package of their own than as a discount on the Saturday one, which keeps your Saturday price intact.

Included, tiered or à la carte

There are three common ways to put add-ons in front of a couple, and plenty of venues mix them. None is right in general; what matters is that a couple can tell what they are paying for.

Inclusive packages

One price with everything listed. Easy for a couple to compare and to say yes to. The risk is a headline price that looks high next to a venue quoting the room alone, so the package page has to show, line by line, what is in it.

Tiers

Two or three named packages that add things as they go up. Make the difference between tiers concrete, a list of what each one adds, rather than words like premium and deluxe that a couple cannot picture.

À la carte

A base booking and a menu of extras with prices. Flexible when your couples’ budgets vary a lot, but every line is a decision for them and a line on the invoice for you to explain.

Whichever model you use

One wedding, from booking to handover

  1. 1

    At booking

    Put the gallery in the package or on the add-on menu, and name it in the contract. Do not create the event yet.

  2. 2

    A few weeks before the wedding

    Create the event from your credits with the couple’s names. The storage clock starts when the event is created and ignores the wedding date, so an event created at booking spends part of the couple’s 12 months before the wedding has happened. Add the couple’s email now if they will manage it. The PIN is on unless you switch it off.

  3. 3

    When the stationery is printed

    Print the code with the table numbers and the welcome sign, as a sign from the QR sign designer or in a frame you already own. Scan the printed copy with your own phone before it goes out.

  4. 4

    On the day

    Set the sign out with the rest of the stationery. If the couple wants it mentioned, ask the DJ or MC to point guests to the sign once. Nothing else needs doing.

  5. 5

    The week after

    If you kept the event, use Download all and forward the emailed link to the couple the day it arrives, because it only works for a short while; after that, download the ZIP from your workspace and pass it on. If they manage it, send them a reminder to download, and to copy out the typed guest-book messages.

Wedding venue add-ons: questions venue owners ask

What add-ons do wedding venues usually offer?

They fall into a few groups. More time: an extra hour at the end, early access for setup, the night before (a rehearsal dinner or welcome drinks) and the morning after (a brunch). Food and drink: late-night food, bar upgrades, a toast. The room: lighting, lounge furniture, décor and signage. Convenience: a ceremony on site, getting-ready rooms, overnight rooms and coordination hours. Smaller extras such as a guest photo gallery, lawn games or a send-off round out a package.

Which upsells make a venue money without needing more staff?

The ones built on things you already own and that look after themselves on the night: lighting and furniture you bought rather than rent, signage frames you reuse, getting-ready rooms that would otherwise stand empty, and a guest photo gallery, which is a printed code on the tables. An extra hour, late-night food and a brunch can bring in more per wedding, but each needs a team on the floor, so price those on the staff hours first.

Should add-ons be included in packages or sold separately?

Either works. What causes trouble is a couple not knowing which is which. Inclusive packages make comparison easy and suit low-cost extras; tiers let couples trade up without negotiating line by line; an à la carte menu suits venues whose couples’ budgets vary widely. Whichever you choose, list what each package contains in plain words, give every add-on a deadline, and write each one into the contract.

What should a venue charge for a guest photo gallery?

We can’t give you a market rate, and we won’t invent one. What we can give you is your cost: $14.99 down to $10.99 per wedding in credit packs of 5, 15, or 25, against $19.99 for a single event bought on its own. What you charge for on top is the service: creating the event, the sign in your frame, setting it out and handing the gallery to the couple. Sell it as that. The guest page runs on our web address and our price is public, so a couple who looks will find it.

Will couples and guests see our venue’s name, or yours?

Yours, if you want it. Once your branding is set in the workspace, an event created from your credits shows your logo and venue name in the header of the guest page, your color on the buttons, and your name and logo on the event emails, though they go out from our address. Or choose Neutral, and guests see only the couple’s event, with no brand at all. Our name stays in the web address and in the legal links at the foot of the page: it is not a white-label product and there is no custom domain.

Can we leave one QR sign on the bar for every wedding?

No. Each code belongs to one event, and one event is one couple’s gallery, so a permanent sign would send every wedding’s guests into the same gallery. Keep a reusable frame and print a fresh insert for each wedding; it also lets you put the couple’s names on it.

What happens if a wedding is postponed or cancelled?

Nothing in the event is tied to the wedding date: the storage time counts from the day the event is created, which is why it is best created a few weeks out rather than at booking. If a booking falls through before anything has been added, not even a test photo of your own, delete the event in your workspace and the credit comes back. The same works for a wedding that moves by months: if the gallery is still empty, delete the event and create a new one nearer the new date (the code changes, so reprint the sign). Once photos are in, the event still works, but its storage clock keeps running from the day it was created.

Can the gallery run on a screen in the room as a live photo wall?

Not as a live wall. Any screen with a browser can open the gallery’s slideshow, and it plays the photos that were there when it started; new uploads join once someone closes and reopens it. The gallery page itself updates as guests upload. If a screen that fills up on its own is what you want to sell, this is not that product.

Try it before it goes on your price list

Create a free event and scan it with your own phone to see exactly what a guest sees; a free event is photos only and carries our name. When you are ready to offer it, a venue workspace gives you credit packs and your logo on the guest page.

Related pages